Before Mark Scaling
Where They Started
- ✕No CRM — customer data tracked in a notes app and memory
- ✕Storm leads identified manually, days after competitors responded
- ✕No follow-up system — warm leads going cold constantly
- ✕Revenue unpredictable month to month, dependent on weather luck
- ✕Owner handling sales, operations, and follow-up simultaneously
The System
What Was Installed
Full residential infrastructure stack — storm event detection, automated lead routing, 12-month follow-up sequences, and review collection deployed from day one.
How It Unfolded
The Timeline
Digital audit completed. Storm Trigger™ activated for service area. CRM built from scratch.
First storm event detected automatically. 31 leads routed before competitors deployed.
Close Accelerator™ live. 12-month follow-up sequences running on 180+ leads.
$1.1M in signed contracts. Review collection generating 5-star reviews weekly.
$3.4M verified revenue. Crew capacity at max — owner evaluating second crew.
Results
The Numbers Now
“I went from chasing storms manually to having a system that finds them before I even check the weather. The first storm event alone paid for the entire year on the system.”